Case Study: Digital Transformation
A strategic initiative focused on scaling new customer acquisition profitably in a saturated market.
Ajmal aimed to attract high-intent perfume buyers in India and expand its reach beyond loyalists. The focus was on scaling new customer acquisition profitably.
Challenge: Saturated market + expensive traffic.
Solution: Targeted detailed interests + NCA-focused Advantage+ campaigns.
Project Focus
We broke away from broad ASC and tested niche clusters: "Luxury Fragrance Lovers," "Arabic Oud Buyers," and "Wedding Gifting." With compelling UGC and static ads highlighting longevity, sophistication, and packaging - our TOF campaigns began converting like BOF.
Focus Shift:
Instead of relying on broad targeting, we focused on detailed interest targeting to find high-intent cold audiences efficiently.
Creative Focus:
The ads highlighted fragrance benefits (e.g., longevity, sophistication) using authentic-looking UGC, which significantly boosted conversion rates.
Not all perfumes need to smell like roses to sell—sometimes they just need the right audience + a story that sticks.
Ready to Optimize Your Brand?