Case Study: Digital Transformation
A launch strategy focused on premium positioning and rapid return on ad spend in the competitive activewear market.
Strch Activewear aimed to Launch and scale a premium comfortwear brand in a competitive activewear market, building both recall and revenue.
Challenge: New brand, zero awareness.
Solution: Mixed funnel campaigns with strong visual storytelling.
Project Focus
We blended sleek statics, trust-building UGC (highlighting stretch, comfort, wash quality), and comparison angles (vs. tight gymwear). Retargeting carried brand recall, while new customer ads kept costs in check.
Performance Focus:
The core result was achieving 2x+ ROAS in the first month using a strategic mix of prospecting and retargeting campaigns.
Content Pillars:
The ads focused on Creator reels + “real body” try-ons and Product benefit segmentation to tell a compelling story about comfort and quality.
In activewear, comfort sells—but story converts.
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